B.A. International Business

Hochschule Heilbronn
City, country:
Heilbronn, Baden-Württemberg, Germany
B.A. (Bachelor of Arts)
7 semester(s)


The Bachelor of Arts in International Business (IB-E) prepares students with not only the fundamental knowledge of the full range of business disciplines, but also the important language and cultural skills necessary for a career in Germany and abroad. With all courses taught in English, non-German speaking students focus on learning German and the German business environment, while German students wishing to study an English programme focus on a third language and cultural area (mirroring our IBIS program).

Alongside the language and economic/cultural area aspects of the IB-E programme, students complete a core programme of business courses that cover the full range of business disciplines, including finance, acccounting, economics, marketing, human resources, management, and business law. In addition to the core curriculum, students select both a major and minor as focuses of their degree. Possible majors and minors include:
  • Finance
  • Human Resource Management
  • International Management
  • Marketing

Job description and job opportunities

The expanding world of business is opening up excellent career prospects for managers who are interested in practice-oriented Business Administration with intercultural knowledge and communicative skills in English, German and other foreign languages. Many internationally orientated companies in Germany are looking for academically trained specialists. This degree programme qualifies you for these jobs and gives you the language and cultural skills you need for a successful career.

Germany has a long history as a major global player in a broad range of industries, including the automotive industry, healthcare and pharmaceuticals, consumer goods, technology, and industrial engineering/manufacturing. The country has also seen rapid growth in emerging industries, such as environmental/climate focused technologies, the digital economy, and creative industries. No matter the industry, companies need well-trained talent to drive their businesses forward in a complex and interconnected world.


Introductionary Studies (1st and 2nd semesters)
  • Business Administration
  • Intercultural Business & Human Resource Management
  • Methodological Foundations
  • Financial Accounting
  • Cost Accounting and Finance
  • Economics
  • Law I
  • Statistics and Data Skills
  • Management
  • Specific Language Studies
  • Area Language Studies
Advanced Integrated Studies (3rd and 4th semesters)
  • Management Accounting & Taxation
  • Applied Data Science
  • Economics
  • Law II/International Law & Relations
  • Cultural and Economic Area Studies:
  • Specific Language Studies
  • Area Language Studies
  • Applied AI and Digital Business
  • Business Major
  • Business Minor
Internship Semester (5th semester)
  • Deepening of business, linguistic and intercultural knowledge
  • An internship abroad is recommended
  • Your internship search is supported by the HIGHERED Global Talent Network and our extensive database of reports from previous internships
Advanced Integrated Studies (6th and 7th semesters)
  • Business Seminar
  • Corporate Social Responsibility
  • Cultural and Economic Area Studies
  • Specific Language Studies
  • Business Major
  • Business Minor
  • Business Simulation
  • Leadership & Communication
  • Bachelor Thesis

Practical relevance

As part of the programme, students complete an internship which provides the opportunity to apply what they have learned and gain valuable practical experience in their chosen field of study.

Admission/Entrance requirements

To be considered for admission to IB-E, applicants must possess the following qualifications:

  • Higher education entrance qualification (i.e. Abitur, Fachhochschulreife, high school diploma, secondary education diploma, etc.)
  • Proficiency in English (at least B2) evidenced by one of the following:
    • TOEFL- minimum scores: 550 (paper-based version) / 213 (computer-based version) / 79 (internet version)
    • Cambridge Certificate of Advanced English (CAE)- minimum grade C
    • TOEIC- minimum score of 730
    • IELTS- minimum level 6.0
    • Oxford Test of English (OTE) minimum score of 120 and level B2 in all modules
    • An English-language school-leaving certificate or another English-language university entrance qualification equivalent or a professionally qualifying degree from a university course of at least three years' duration with English-language coursework and examinations amounting to at least 180 ECTS credits or equivalent. 
    • A continuous stay of at least one year in an English-speaking country proven by studies at an English-speaking university, employment references or similar certificates.
  • German language skills must be proven by non-German speakers by the end of the 5th semester at the CEFR B1.2/B2 level, in order to continue in the IB-E programme.
Selection Criteria
Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification. Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission:
  • Completed vocational training (apprenticeship)
  • Special educational background, practical activities or extracurricular achievements and qualifications relevant to the IB-E programme. This includes intensive experience of at least six months' duration which demonstrates a particular affinity with one of the IB cultural areas (Germany, Eastern Europe, Francophone World, Hispanic Countries, Orient including North Africa). 

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You want to develop cars with modern drive technologies? Do you want to become an environmental engineer? Or a social enterprise manager? Do you enjoy programming games or apps? Or do you want to work as a business economist on the mobility concept of the future? At the Heilbronn University of Applied Sciences you can find exactly the right course of studies for you in our THREE! faculties of Engineering, Business and Informatics.

Our professors and teaching staff have first-hand industry experience. They have all worked in a company for several years and can show you how to apply  what you are studying in a professional setting. During your HNN course and also in student projects and in the practical semester, you will repeatedly combine theoretical knowledge with the practical requirements in the company. Teaching needs research: Universities of applied sciences such as HHN are engaged in intensive research. Even as a student – on Bachelor’s and Master’s programmes – you will apply your knowledge from the lecture hall in the laboratory and actively contribute to research projects.

Course guidance/Information

Hochschule Heilbronn

Max-Planck-Straße 39
74081 Heilbronn